The background represents the show, presenting the audience with a familiar location from the trailer, showing consistency across the products.
• The ITV branding is consistent and obvious for the audience.
• The minimal approach to the poster works well in showing the audience a metaphor for loneliness and isolation. Which occur throughout the show.
• The inclusion of the two main characters from the drug storyline generates familiarity for the audience who have seen the trailer.
• The costumes stick with the style established by the trailer and show class & age of the characters.
• The poster isn't over cluttered with text and makes it easy for the audience to pick up on the main themes quickly and easily.
• The tagline of the poster has no fixed meaning so the audience are forced to negotiate the reading creating debate and generating more publicity
• The way the stars interact with the camera and are performing is consistent to the personalities set out in the trailer & represents the attitude and tone of the show.
• The ITV branding is consistent and obvious for the audience.
• The minimal approach to the poster works well in showing the audience a metaphor for loneliness and isolation. Which occur throughout the show.
• The inclusion of the two main characters from the drug storyline generates familiarity for the audience who have seen the trailer.
• The costumes stick with the style established by the trailer and show class & age of the characters.
• The poster isn't over cluttered with text and makes it easy for the audience to pick up on the main themes quickly and easily.
• The tagline of the poster has no fixed meaning so the audience are forced to negotiate the reading creating debate and generating more publicity
• The way the stars interact with the camera and are performing is consistent to the personalities set out in the trailer & represents the attitude and tone of the show.
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